VIDEO: Trazabilidad, clave para acceder a mercados de alta exigencia

La trazabilidad de los productos es un mecanismo que aún no es estrictamente necesario para la comercialización de productos perecederos, como frutas, verduras y alimentos en general en México; mientras en Estados Unidos, principal mercado de agroexportadores mexicanos, avanza la iniciativa de ley de trazabilidad de productos perecederos, impulsada por el presidente de ese país, Barack Obama, y distintas asociaciones de distribuidores y comercializadores de productos.
Así, este año al menos 800 productores agrícolas mexicanos que venden a cadenas comerciales estadounidenses deberán incorporar un sistema de trazabilidad en sus productos, esto con el fin de rastrear de manera eficiente y rápida el origen de una eventual contingencia por contaminación en alimentos. (más sobre el tema en www.imagenagropecuaria.com)

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