Ventajas de elaborar un Business Plan

Yo se que suena a rollo y que muchas veces no tenemos el tiempo para
intentar hacerlo. Lo cierto es que después de hacer un ejercicio de este
tipo, nos damos cuenta de cuales son nuestras fortalezas y nuestras
La inercia del día a día es difícil de romper pero hacer un alto en el
camino nos ayudará a refrescar nuestras ideas y retomar porque iniciamos en
este negocio.
Esas dosis de reinventarnos siempre nos llenarán de energía.
Advantages of a Business Plan for Small Farm Operations
Small farms should manage their operations similarly to larger agricultural
enterprises to ensure long-term sustainability. To achieve this goal,
substantial planning and development of a comprehensive business plan is
key. A business plan is a written document that should be updated
periodically. It defines the business goals, outlines reasons why these
goals are attainable and details a plan for reaching these goals.
Small farms are susceptible to unexpected changes in output and input prices
as well as other factors influencing their bottom line (e.g., losses due to
adverse weather conditions). Small farm managers should develop and follow a
business plan to better use the scarce resources (e.g., land, labor and
time) needed to develop a profitable farm or ranch operation. Oftentimes,
the action-oriented producer is tempted to skip the planning stage and focus
on daily production activities. Even though a "getting the job done"
attitude is needed, investment without planning is a risky venture.
Business plan development requires an initial commitment of time by the farm
operator; however, the long-term benefits to the business are worth the
effort. A sound business plan is necessary to obtain loans and secure
appropriate interest rates. It is also viewed as evidence that your
operation qualifies as a business with the intent to make a profit.
Developing a comprehensive business plan can also help identify markets to
attract new customers and increase overall demand and income.
According to the Small Business Administration (SBA), a business plan is an
individualized document defining strategies needed to reach the goal of
profitability. The SBA recommends that each basic plan include the following
1. Description of Business - The plan should include the mission statement,
vision for the future, goals and objectives. This section should tell the
story of what the business is, what it stands for and where you see the
business in the future.
2. Marketing Plan - This section is an analysis of consumer needs. Operators
should identify the business' customers, specific needs to be met and how
those needs are expected to change over time. This section includes a
description of the products and services available, advertising strategies
and ways to remain competitive in a changing marketplace.
3. Financial Management Analysis - The plan should include details of the
business' current financial portfolio and foreseeable future income and
expense. Agricultural producers should record expenses and income by
enterprise (e.g., cow-calf, wheat, etc.) to determine the agricultural
enterprise most suited for the available resources. Detailed production
records and labor should also be recorded. More formal documents may be
included, such as loan applications, equipment and inventory lists,
breakeven projections, a balance sheet and a cash flow statement. Start-up
businesses commonly do not have such records, but are expected to provide
4. Organization and Management - This final component should describe the
type of business ownership along with key personnel, their duties and the
flow of operations. This section will include items not typically associated
with daily agricultural production activities such as insurance, taxes,
permits/licensing, employee management, estate planning and other legal
One should also review the businesses' strengths, weaknesses, opportunities
and threats (SWOT) when developing a business plan. This strategic planning
tool allows the operator to determine both internal qualities (strengths and
weaknesses) and external factors (opportunities and threats) that may
influence business performance. The SWOT analysis may be in bullet-point
format and can be a good place to start for development of a new business
A business plan is an invaluable tool that helps keep a producer on track to
reach agricultural business goals. Whether you raise cattle, grow produce or
something in between, it is an agricultural business. When treated as such,
a well thought out business plan can be the key step in building a
successful and sustainable farm or ranch.
Fuente: Jeri Donnell


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